Promote your startup/business

Have a product, service, or tool that founders should know about?

Get in front of 1,000+ highly-engaged early-stage founders, operators, investors, and builders through a native promotion inside What A Startup newsletters — with a consistently high open rate of 35%.

This isn’t a founder story — it’s a direct spotlight on your business, designed to drive awareness, interest, and action. Whether you’re launching a new product, promoting a startup-friendly tool, or targeting early adopters, this puts you in front of the right people at the right time.

✅ What you get

A featured sponsor mention in 3 back-to-back newsletter issues for maximum visibility
Distribution to 1,000+ subscribers (and growing every week)
A native-style blurb written by me (or provided by you) with one CTA link
Your promotion remains live on our website, accessible to new readers and shared across our social channels.

💡 Perfect for promoting:

Startup tools & SaaS products
Courses, webinars, or workshops
Agencies, consultants, and freelancers
Events, communities, or accelerators
Beta launches and early-stage products

🧠 Our audience

1,000+ subscribers
35% open rate
Readers include: early-stage founders, solo builders, angel investors, VCs, and startup operators

📌 Sponsorship details

I've now tested and learned over 100 advertisements and can confidently say that short, intriguing ads with lead magnets perform the best. The longer the ad, the worse. The more unclear the CTA, the worse.
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With that in mind, here are the creative ad requirements:

1️⃣ Ads are text only and can be 150 characters long. Each sponsorship will also have a headline and one call-to-action (CTA). The headline has a max limit of 55 characters and the CTA text has a max limit of 20 characters.

2️⃣ Example:

Example Headline: Behind the Scenes: A $10M Online Education Business
Example Copy: Olly Richards scales online education businesses. Get his free 117-page case study about how he grew a $10M course business from scratch.
Example CTA text: Download the Study!

3️⃣ You will supply the copy and I will edit it to fit my voice.

4️⃣ Ad copy is due seven days prior to the newsletter date.

5️⃣ All ads are subject to editorial approval.

Ready to promote?

Click "I want this" to book your slot.

📩 Have questions before buying?
Email us at [ info@whatastartup.com ]

I want this!